What is your most unconventional marketing/sales campaign, and was it successful?

Question

Question pretty much says it all 😃 I'll go first!

Campaign: We're a figma-based form building tool and decided to redesign contact forms we found on peoples' websites for free and send it to them.

Did it work: No ... absolutely not. 0% response rate, goes down as our worst campaign ever 😬

Nermin Zejnilovic · Accepted Answer

Oh, this is the topic that I love to talk about, haha!

I always loved Blendtec's "Will It Blend?" videos.

Blendtec created a series of YouTube videos where they blended unusual items like iPhones and golf balls. These videos showcased the power of their blenders in a humorous and memorable way, gaining millions of views and boosting sales.

Poo-Pourri created a humorous and memorable video ad showcasing their bathroom odor eliminator. The video went viral, leading to increased brand awareness and sales.

Also, Airbnb's "Night At" Campaigns. Airbnb offered unique overnight experiences, such as staying in a shark tank or the Louvre Museum. But, I don't know how it went. :(

Florian Myter · Answer

@chrislester Waw, I always wondered whether building fake communities was worth it or only served to install initial social authority. Thanks for sharing, not a lot of people openly talk about this !

Philipp Shay · Answer

5 years ago, I conducted a research where I analyzed the fan bases of various RAP artists and shared a social graph on Twitter and Facebook. This graph illustrated the connections between different RAP artists and their audiences. This generated significant excitement and caught the attention of 10 major brands and 1 investor.

Florian Myter · Answer

@nermin_zejnilovic Heard about the "Will it blend" series ... didn't know there was a blender company behind it. How cool is that!

Pam K. · Answer

@florian_myter That goes without saying. :-)

Relja Denic · Answer

@nermin_zejnilovic Awesome examples! Remember both of them

Pam K. · Answer

Cold calling or emailing is the most economically painful type of marketing. Yet, many businesses make this a norm.

The most effective way to generate new revenue and to acquire new customers is to revisit old customers. You literally kill two snakes with one stone arrow.

Answer

I'd say the most unconventional marketing campaign I've been involved with was hiring an agency to like, comment, tweet, share, etc. our posts on Twitter, Facebook and IG. We created a fake community, basically.

That campaign was very effective and generated more than $2 million in sales (in 18 months) with $0 'ad spend'

Florian Myter · Answer

@kinzarra Awesome, reminds me how the CEO of Figma wrote a graph tool to visualise design influencers on twitter and how they shared audiences.

Florian Myter · Answer

@silisolutionist True, but you'll need to get customers for them to become old in the beginning 😅

What is your most unconventional marketing/sales campaign, and was it successful?

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