What is the most important task to do before PH launch?

Question

Suggest 1 from your list which you think is the most important one

Dinesh Singh · Accepted Answer

Few suggestions:
1. You have supporting materials to make your product easy to use
2. You have supporting materials to make your product easy to use
3. Free trials and freemium models can work

Saqib Ali · Answer

In my opinion, do a pilot run in your internal circles and evaluate their feedback on your product. Thus, you'll at least know what part of your product is being noticed the most and whether it's the area you want to highlight for your product.

flo merian · Answer

@ankita00 Hi Ankita! I'm currently working on a Product Hunt launch too for Specify, and the first thing we worked on is to optimize the landing page and onboarding flow for conversion. From my point of view, it's the most important part of your PH launch prep. Product Hunt gets millions of visits every month. People will visit your website, and if you lose them during the first-time experience, odds are you'll lose them forever. So, you must optimize your landing page and your signup flow and reduce friction to the minimum. Here are some of the most helpful resources I found on the topic:

Step-by-step guide to pages that convert — by @harrydry from Marketing Examples.
Growth.Design — Comics-style case studies.
UserOnboard — older, but still relevant and opinionated.

More recently, I started a series of user onboarding teardowns from B2B SaaS companies. I wanted to understand the reasoning behind every detail, pixels and words, that makes the experiences so enticing. I hope it will help you nail your Product Hunt launch. Keep us posted!

Fabian Maume · Answer

It will actually depend what is your situation: Are you launching a new product or doing a relaunch? For first launch, the main goal should be to collect feedbacks. So the most important task is to have proper analytics setup on your website. Including some qualitative analytics like Smartlook Qualitative Analytics For a relauch, you should already have some existing audience, so the most important task will be to leverage it. You should prepare some newsletter for the day of the launch. And also have some announcements ready for your different social media.

ankita singh · Answer

@saqib301 Hey Thanks for your suggestion

So currently we are in the testing phase, I will make sure that we do a pilot run before we launch.
This helps Saqib thanks

ankita singh · Answer

@fmerian Hey 
Thank you so much, I think this resources are really helpful. We have already made our landing page and working on user onboarding currently..

I 'll take help from your series and ask my team to make most out of it.

Thanks again

ankita singh · Answer

@dinesh_singh10 Thank you

Saqib Ali · Answer

@ankita00 The pleasure is all mine, have a great launch! 👍

Answer

Hi Anika, to help you more with that you check out Wizly which is a platform where you can ask high-profile professionals and experts all things related to PH Launch.

These experts are paid (not by you, first question is free) and they get rated so it’s in their interest to give you very detailed and pinpointed answers. They answer you within 24h and basically give you ideas to start off for free (again, first question is free).

Hope this will help!

What is the most important task to do before PH launch?

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