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  2. What is the most important task to do before PH launch?

What is the most important task to do before PH launch?

Ankita Singh
5 replies
Suggest 1 from your list which you think is the most important one

Replies

flo merian
@ankita00 Hi Ankita! I'm currently working on a Product Hunt launch too for Specify, and the first thing we worked on is to optimize the landing page and onboarding flow for conversion. From my point of view, it's the most important part of your PH launch prep. Product Hunt gets millions of visits every month. People will visit your website, and if you lose them during the first-time experience, odds are you'll lose them forever. So, you must optimize your landing page and your signup flow and reduce friction to the minimum. Here are some of the most helpful resources I found on the topic: More recently, I started a series of user onboarding teardowns from B2B SaaS companies. I wanted to understand the reasoning behind every detail, pixels and words, that makes the experiences so enticing. I hope it will help you nail your Product Hunt launch. Keep us posted!
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Fabian Maume
Warmup Inbox
Warmup Inbox
It will actually depend what is your situation: Are you launching a new product or doing a relaunch? For first launch, the main goal should be to collect feedbacks. So the most important task is to have proper analytics setup on your website. Including some qualitative analytics like Smartlook Qualitative Analytics For a relauch, you should already have some existing audience, so the most important task will be to leverage it. You should prepare some newsletter for the day of the launch. And also have some announcements ready for your different social media.
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Dinesh Singh
Boltic
Few suggestions: 1. You have supporting materials to make your product easy to use 2. You have supporting materials to make your product easy to use 3. Free trials and freemium models can work
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In my opinion, do a pilot run in your internal circles and evaluate their feedback on your product. Thus, you'll at least know what part of your product is being noticed the most and whether it's the area you want to highlight for your product.
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