Should founders do marketing (even if they are tech founders)?

These are very needed skills. I do online marketing for our product.

Absolutely! How else would you have heard about my app KnowItAll ? https://apps.apple.com/us/app/ai...

Just as tech development requires specialization, so does marketing. Unless tech founders have the skills, knowledge, or tools to execute marketing campaigns across different channels and platforms they should not get involved in the marketing campaign. They can certainly assist their marketing team and provide them with guidance, feedback, and support, however tech founders must trust them to do their job well and empower them to make decisions.

I think yes. Especially if we speak of Indie hackers. It seems paramount to own the end-2-end journey as an indie hacker. But it also depends the business. I think, if you sell shoes it might be less important than if you're building a SaaS where the developer community is critical to your success.

Definitely. Marketing is extremely important. Marketing is a broad term though. It could be applied to building in public on Twitter or creating useful video content, understanding how to launch on PH or executing PPC campaigns on Facebook or AdWords. Any technical founder should figure out what type of marketing they are best at and focus on a few strategies that will have the most impact.

Someone on the founding team should absolutely be doing marketing

I'd say it's essential, at least to begin with, because of everything you'll learn in the process. There's a big difference between building something and selling it and those leanings will make you a better builder in turn.

Definitely yes. When it comes to sell smth, "the leader" first should have ability of marketing and selling. because, marketing includes any activity to grow your business. Go to investor, create team, support etc.

definitly! I am currently doing guerilla Marketing haha trying everything out but my main focus is seo, and reddit

Definitely! At the early stage, the founder serves as the primary salesperson and chief marketer

Yes. Your goal beyond design, engineering and speaking to customers is bringing business. That’s what your job is.

@olenabomko absolutely Yes! Founders are the first users of the product, they know their product in and out. Engaging with those founders can help us to get a clear perspective about the product from the creator itself. The best example from my side is Steve Jobs and Apple. Similarly I am working on a new product named Picmaker AI, which helps anyone to automate their social media needs for the next 90 days. (Social content, graphics, hashtags and everything). Sounds cool right? Wanna try. Kindly reply to this thread will get on a personalised demo call. BTW im not Steve jobs 🤣.

Yes, everyone should!

Absolutely. They should also do sales in the initial days to build that non-tech muscle of selling and storytelling.

100% unequivocal YES. Full stop.

Yes, to have users they will need to do marketing even if they are tech founders

No! But they should be used for marketing. There's a difference. Founders are passionate and really 'get' their products and their customers pain points. This doesn't mean they themselves should do the marketing but marketers must and should use founders...get them to write articles, do webinars, podcast features etc.

Absolutely, especially at the beginning. Founders are, marketers, developers, business developers, recruiter, waitress, cleaner :)))))

Building a Personal Brand should be the priority! People follow people NOT brands: Tim Cook > Apple 🍎 Elon Musk > Tesla 🚙 Sara Balekely > Spanx 👗

Depends on what your definition of doing marketing is. I think every founder, regardless of responsibility should always be spreading the company vision & building awareness.