Marketers, what would you advise the UIUX designers you work with? 1 sentence.

Question

Since you work with UIUX designers all the time, what is it you would say to them if you were not being judged?

Don't overthink it, just say it :)

Yurii Holovanov · Accepted Answer

@vertikanigam It should be intuitive.

It's hard to describe, but have you used software in which the outcome of all your actions you could've predicted and your first guess for what each button is doing was correct? That's the best example I could come up with.

That's intuitive.

Alex Bozhin · Answer

Think more about business goals than about your creative expression :)

Vertika Nigam · Answer

@yurii_holovanov Building an intuitive design is one of the most important aspects here.

So if one has to make sure their designs are intuitive from the get go, they must consider 3 things -

1. End purpose of this website, content studio, or commerce, and the purpose of each section and page

2. All possible customer journeys (from the customer's perspective)

3. Not twisting the common use case of a design element (opposite of  common sense)

Would you like to add anything?

Yurii Holovanov · Answer

@vertikanigam I guess. I am not a designer, but the first and third points are definitely valid. The second, I'd swap for the heat map of your software\website\else. I am not sure how hard it is for devs to implement the heat map in their software, but by tracking interactions like that, you will know where and what to fix and change.

Vertika Nigam · Answer

@yurii_holovanov Heatmaps are a great tools for marketers, no doubt. They can collect useful insights and get the designers to improve the design base don that, and then the developers would implement that design update on the website.

However, heatmaps can be used only on the live website, and not on the design files (Figma etc) itself. So designers will not have access to the heatmap analytics at the beginning of their design process. Once their design is ready and developers build the website and make it live, only then the heatmaps can be implemented.

Vertika Nigam · Answer

@alexbozhin Exactly what I was going for!

Usually, UIUX designers are under the wrong impression that their job is to make things look nice.

Not all their fault, as sometimes the company they're working for specifically asks them to do that only.

But in all of this, the main goal of their work loses meaning, which is the ultimate business goal.

Alex, how would you relate the end UIUX design work to the business goals, in general?

Vertika Nigam · Answer

@yurii_holovanov Haha, right, that would be a great question at the end of it.

So, what do you thing should be the outcome or impact of any UIUX design work?

Marketers, what would you advise the UIUX designers you work with? 1 sentence.

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