Launch in December or wait till January?

Carol Moh
33 replies
What do you think? Is it better to wait till the start of the year or catch people while they are in the holiday season and giving mood? πŸ˜‚

Replies

I am in the same boat. But keep in mind then January will all of a sudden become the month full of new launches making it harder to break through the noise.
Carol Moh
@slimmy82 this is a very valid point! There will probably be a surge of products waiting till January to launch πŸ˜…β€¦ I better make sure we are prepared well πŸ’ͺ🏼
@carolmoh exactly. I may push out till end of January or early Feb and build audience
Tom Lee
Start leaking in December and officially launch January? :P
Carol Moh
@tom_s_lee this is indeed a good plan πŸ˜‰
Kathleen Smith
u will launch your product in first half of december
angel william
i think january is best for work because many people are on holiday due to christmas
Narendra Solanki
Ah, the classic December vs. January launch dilemma! To launch in the jingle-bell-ringing, eggnog-sipping season of December, or to wait for the confetti and resolution-making vibes of January, that is the question! If your product screams 'perfect holiday gift', then December could be your wonderland. But, if it's more of a 'new year, new me' kind of thing, January might just be your jackpot. Just remember, while December is all festive and bright, it's also as crowded as a mall on Christmas Eve. And in January? Well, everyone's recovering from their holiday spending spree. Choose wisely, and may the launch gods be ever in your favor!
Carol Moh
@narendra_solanki wise words indeed. Equally running the gauntlet of January PH launches when everyone has been lying in wait throughout December. β€œNothing is more difficult, and therefore more precious, than to be able to decide.” – Napoleon Bonaparte
Narendra Solanki
@carolmoh Indeed, Napoleon's wisdom rings true in the world of launches!
Kabir Haynes
Wait till January
Igor Lysenko
I'm thinking of waiting until January, because in December people are on holidays.
Carol Moh
@ixord yes also same here aiming for around mid January!
Daniel Zaitzow
I'll likely be pushing till Jan for our "official" PH launch - try and capitalize on the new year new me trend line.
Carol Moh
@dzaitzow good luck with the launch! Hope we both succeed and start our year well! πŸ”₯
Daniel Zaitzow
@carolmoh the sentiment is mutual!
Miguel Hong
due to holiday, I prefer January.
Ilyes Ouhadj
Launch as soon as possible! Time to market is pretty important.
Artyom Sviridov
In my opinion, it's better to wait until January and launch after the holidays.
Carol Moh
@sviridov agreed also gives a bit more time to prepare well!… That’s the hope anyways because time just seems to slip through my hands πŸ˜‚
Artyom Sviridov
@carolmoh Good luck with preparations & the eventual launch itself!
Carol Moh
@sviridov thank you so much! Hope you’ll be around to support! πŸ˜ƒ
I would say wait till January, because traffic will be quite low in December.
What are you guys planning on launching? Super excited because I love your product!
Carol Moh
@gabriele_mazzola I’m so happy you love our product! We have a few major updates coming so the team are super excited for 2024! πŸ₯³ Are you part of our Discord community? If not you definitely should πŸ˜‰
Hassan Shah
january is best for work
Carol Moh
@hassan_shah7 it definitely seems like the general consensus that Jan is best!
Stephan Minos
I would say in January when everyone's looking for new things. But in the end the best time depends on who you want to reach and if your product is ready.
Carol Moh
@chirper, so true! Sometimes I forget everyone's target market is so wide and varied.