I painstakingly analysed 2023 data to answer this: which day of the week is best for launching on PH

Jonni Gani
4 replies
This question gets asked a lot, and people like to answer with Tuesday. But the responses always felt anecdotal to me. So I decided to crunch the data. Here's the results so far: In 2023, Tuesday launches appeared the most in the top 5 Product of the Week. 13% behind that was Thursday. Next was Wednesday, with 14% fewer instances. HOWEVER! If we narrow it down to #1 Product of the Week, Wednesday was the winner. In other words, Wednesday launches were more likely to secure the top spot of Product of Week. Tuesday was slightly behind, followed by Monday. I still haven't finished my analysis. I will share more in the coming days. I expect there will be interesting insights regarding votes.

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Bret Lawrence
Love a solid data set. Thanks for sharing the initial findings! I'm currently narrowing in on our launch timeline, and initially picked Wednesday. The haters will say it was dumb luck, but now I know the vibes are actually backed by science 😎
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Bret Lawrence
@jgani 😱 the "big fish in a little pond" strategy, interesting take
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@bret_lawrence Well here's the thing. We may be looking at this backwards :) If Wednesday produces a lot of high calibre launches, shouldn't we avoid it?