How to have a successful launch?

Question

Hi my fellow product hunters,

I recently launched my product and I'm seeking advice and tips to increase brand and product awareness. Any guidance you can provide would be greatly appreciated!

André J · Accepted Answer

Launch in many places before PH. PH is the big pond. Where competition is fierce

Vladislav Podolyako · Answer

@divine_rivers1  b2b pushing all services and products there

Steve Howard · Answer

Start with a bang, sure, but it's all about post-launch sustainability. Keep a tight feedback loop with early users, iterate fast, and stay responsive.

Divine Rivers · Answer

@belkins Are you consumer, B2B, or hybrid?

As I am in the consumer space I'll talk about that. A succesful launch is all about successful organic and paid acquisition strategies; with a foucs on organic being the best route for non-funded startups imo. Couple of reasons, organic forces you to prove to yourself and your team you have a REAL value proposition, you know it, and can communicate it effectively. Not until you prove this, should you think paid acq will work effectively.

As I work in a B2B I would think founders' abilty to sell would be most important here

In both instances building something great and absolutely willing it to success is paramount! Lets discuss!

Vladislav Podolyako · Answer

Here for the answers

Antoni Kozelski · Answer

For a successful product launch, my team and I focused on marketing and communication and thinking through the value of the product to customers.⭐️

Drew_Quinn · Answer

@sentry_co can you suggest some other place for launching before attempt PH for the best result :?

Drew_Quinn · Answer

@belkins @divine_rivers1 B2B as well here

André J · Answer

@d_quinn_173 gist.github.com/eonist/ed69ee70e9784bc310d643176e194ddc

Drew_Quinn · Answer

@fabian_maume Oh nice, i will note that. Highly Appreciated

Drew_Quinn · Answer

@antonikozelski what channels that you focus on marketing the most?

How to have a successful launch?

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