How do you make sure your product message is clear?

Question

How do you confirm your audience understands what your product does and its unique value?

Scade.pro's new updates are all about simplifying the understanding of our AI platform: https://medium.com/@scade.pro/startup-diary-2-heygen-alternative-mini-challenge-and-ready-to-use-tools-f4dce43b104c

Iuliia Demchyk ✨ · Accepted Answer

Only your ICP will decide whether you’re clear or not 😅 and that’s a lot of work to do!

Answer

Ping them directly via Linkedin / Email / Notifications / Facebook. You will never know about their reaction.

Gregory Karfo · Answer

Focus on defining your audience, simplifying your language, and consistently reinforcing your value proposition across all communication channels.

Kate Ramakaieva · Answer

Just ask!

Natalie Ermishina · Answer

We gather feedbacks from our customers (via social media mostly) :)

Nastassia · Answer

@natalie_ermishina and what social media platforms do you use?

Nastassia · Answer

@kate_ramakaieva and what is a better way to ask? newsletter, interface, social media, or something else?

Natalie Ermishina · Answer

@nastassia_k Tg, Insta mostly, but we check DM also

Answer

User understanding of the product is key. Check its comprehensibility by testing it among your target audience, conducting user interviews and surveys, and paying attention to feedback and reactions on social platforms. And, of course, we test different versions of explanations and instructions to find the most understandable and attractive way of presenting our product.

Nastassia · Answer

@ksmnsnp great idea ☺️

Niko Germish · Answer

@iuliia_demchyk totally agree )

Nastassia · Answer

@iuliia_demchyk 💯

How do you make sure your product message is clear?

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