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  2. How do you design campaign pages?

How do you design campaign pages?

Guillaume Clement
2 replies
What are your best tips when creating new campaign pages and have you ever found much success running email campaigns? The age old "book a demo" and "learn more" CTAs seem very dated yet I still see them on many product pages.

Replies

Ade
Campaign pages normally have a rough structure. You normally need in some order to have some sort of headline/promise, intro then from there go on to talk about benefits, what/how app works/does, throw in some testimonials/proof your stuff works and maybe a faq. It is hard to say how exactly you should write it but you can normally look at competitors with similar prices and see what they are doing for inspiration. Depending on the price of the product having a CTA like book a demo is needed because nobody is really going to just say "cool" and put their credit card on a website and buy software that is potentially 20kusd+. So depending on your price/market you need to figure out what CTA makes the most sense. Email campaigns can be successful but depend on what your goal is, who you are emailing etc.
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Guillaume Clement
@adeone thanks for the insight. I agree that no-one will be putting in their credit cards right away for more expensive products. That's exactly where I've spent most of my time building. B2B enterprise tools have a very different procurement process and I certainly find that this impacts the campaign structure. We've recently been testing with "tell us more about your use case" CTAs with the promise of a free pilot showcasing our solution.
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