How can you PRODUCTIZE your SERVICE?

Question

In 2024, online courses & info products MUST be bundled w/ some type of implementation SERVICE.

🡒 "If your tire is flat on the road you don't want the information about how to change that tire; you want somebody to come and do it for you."

People want solutions, not just info.

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Blame "consumer fatigue" in the era of information overload. "Time" is today's valuable commodity, not information. What can you IMPLEMENT in addition to your info, to help them save time?

Rowe Morehouse · Accepted Answer

I agree @chris_sarca !

I think the idea is that w/ services, you generally sell hours for dollars – and so you are constrained mostly by the number of hours you can work per day. That limits your income potential.

If you're able to productize your service somehow, then you can scale it up and earn more $$ without working more hours.

(PS, even if you charge a flat fee for a service, it still "backs into" hours-for-dollars for you.)

W/ online courses & info products the dream is to "build once and sell forever" to see a passive income stream on autopilot. I think the days of that gravy train are mostly over. 🤔

The good news is there could be opportunities to bundle your info w/ implementation services for people who just want it "done for me" rather than learning, or a doing a deep dive into a book or course.

Rowe Morehouse · Answer

@busmark_w_nika Good points. But even if you give a person an "automated thing" they are going to have to actually use it, then understand the output and how to use that, rather than it being "done for them" which gives them the "saves time" benefit! 😀

Business Marketing with Nika · Answer

I think that services in courses are for people who are eager to learn but in this fast-paced world when we know that ChatGPT gives us all the answers... people would rather have automated things – which means that developing some tool would make sense rather than creating a course.

So I think that programmers have it easier than marketers. Because programmers can code it on their own. Marketers need to hire someone (or try it on their own but it will not be 100% perfect when they start from scratch).

I think. 🙈

Chris Sarca · Answer

There are quite a few variables to take care of, and things don't work the same for every context, but in general I agree with you.

It depends on how convenient you make it for them.

Nowadays, people are lazy and too comfortable in their bubble, and starting from this, we can say that everything can be turned into a service, no matter how ridiculous it sounds.

Business Marketing with Nika · Answer

@rowemore that's true. I still haven't handled how to create something useful that people would be interested in. 😅 That's why I think it would be good for me to team up with the right person/people to build something. Because I am lacking certain skills.

Rowe Morehouse · Answer

@fabian_maume 🤜🤛

How can you PRODUCTIZE your SERVICE?

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