Branding: The Make or Break Factor for Company Success?
Eva Maganja
7 replies
Hey PH Community! Let's talk about branding and its impact on a company's success. Some say good branding is crucial for creating a standout brand in a crowded market, while others argue that a company's products or services should speak for themselves, and branding isn't all that important.
What do you think? Have you seen companies with killer branding but subpar products or services that still do well? Or do you believe that good branding is just one part of the puzzle, and that a company's offerings are what ultimately determine its success? Let's chat!
Replies
Kwaku Amprako@kwaku_amprako
Grid it™
Hey Eva, I believe ultimately a combination of both will go a really long way - Apple for me is a perfect example.
I do believe a bad brand with a good product could sell a lot, but eventually will see the need for branding later on.
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Hunted Space
Good branding is essential in order to stand out in the market and differentiate yourself from competition. But good branding is just one part of the puzzle, and a company's offer is what ultimately determines the success. :)
WebCurate
In my opinion, both are equally important. Have you seen any big company having poor branding? A good example is PH itself which has managed to establish a simple looking but strong overall branding.
while branding is crucial to make a company recognizable, it is really only important for later stage. What makes or Breaks a company is its ability to adapt, overcome succeed and bring value to the table
Craftverse
Thank you all for your answers!!