Anyone have any insights into how effective is Google Adsense ad placement (related searches)?

Question

what is the CTR benchmark for this ad placement?

Anbang Xu · Accepted Answer

Google AdSense's related searches placement can be quite effective, especially for niche content where users are likely to explore further. However, its success largely depends on your site's layout, content quality, and how well the ads align with your audience's interests.

Chel Chen · Answer

@anbangx Thank you, do you have any insight on the CTR benchmark for this ad placement?

Alexander Moore · Answer

Related searches can definitely boost revenue, but placement is key. I find they perform best when blended seamlessly into the content and match user intent closely. Using a heatmap tool to analyze user behavior on your pages can help dial in the optimal positioning. Also, continually monitor and prune out low-performing search terms to keep relevance and CTR high.

Anyone have any insights into how effective is Google Adsense ad placement (related searches)?

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