Any B2B marketer here that's crushing it on Tiktok?

TikTok has primarily been known as a platform for consumer-focused content, but with the increasing popularity and reach of the platform, B2B companies are recognizing the potential to reach a wider audience, including decision-makers and professionals. So it's actually a good step (in my opinion)!

We have been using TikTok over the last year and have had some videos going viral (most success was 3M views). As a B2B tech start-up, our primary goal on TikTok is for brand awareness and to reach a wide audience, rather than trying to sell directly to our audience. We try to focus on making our brand memorable and relatable, and use trends to highlight what life is like at Hurree and by poking fun at corporate life in a tongue-in-cheek way that a large section of the workforce finds relatable. It seems to be working okay for us so far!

I think Tiktok is a great place to try, because videos can easily get more traffic there!

Never thought about TikTok as a B2B platform, really, but there are always people behind company decisions, so why not.